Director of Fitness & Wellness, Ocean Reef Club
Founder, Bracamonte Wellness Consulting
Specialties: Longevity Fitness *Hospitality in Fitness * Fitness & Wellness Operations
Luis Bracamonte is an accomplished leader in luxury wellness,facility operations, team building, performance coaching, and longevity-focused fitness programming. With more than two decades of experience in personal training, wellness leadership, and private club operations, he brings a strategic, service-driven approach to wellness consulting.
Born in Trujillo, Peru, Luis holds a Bachelor of Science in Kinesiology from the University of Illinois-Chicago, where he attended on a full athletic scholarship. As a decorated swimmer, Luis represented Peru on the National Swim Team for over a decade, earning two silver medals at the Junior South American Championships and finalist honors at the 1999 Pan American Games.
Luis began his professional career in 1997 as a swim coach and in 2000 as a personal trainer. He currently serves as the Director of Fitness & Wellness at the Ocean Reef Club, one of the country’s most prestigious private clubs. Under his leadership, the department has grown significantly in both scope and member engagement.
WELLNESS PHILOSOPHY:
Luis believes that a fulfilling life is built by intentionally developing all dimensions of wellness — physical, mental, emotional, social, financial, and spiritual. True vitality comes not from focusing on one area, but from cultivating balance and strength across them all.
To thrive, we must continuously train our bodies and minds to move with purpose, think clearly, feel deeply, and connect authentically. This requires consistent effort, reflection, and presence.
Wellness is not a destination, but a daily practice — one that sharpens our senses, deepens our awareness, and helps us engage fully with life.
Current Work:
Director of Fitness & Wellness at Ocean Reef Club
Industry Work:
Chairman Club Spa and Fitness Association 2020 to 2022 and Board Member since 2015
FIBO USA 2020 Education Committee
Public Speaking Experience:
"Fitness at Ocean Reef Club" Club Spa & Fitness Association Webinar November, 2017
"Group Exercise Programming and Special Events at the Ocean Reef Club" Club Spa & Fitness Association Webinar June, 2018
"Growing Spa and Fitness in the Private Club Industry" Club Spa & Fitness Association Annual Conference at Grey Oaks Country Club August 2018
"Spa and Fitness at the Ocean Reef Club" Club Spa & Fitness Association Annual Conference at Ocean Reef Club July 2019
"The New Normal for Private Club Spa & Fitness Professionals: Navigating Uncharted Waters" Club Spa & Fitness Association Webinar Panelist April, 2020
"Club Fitness, Sport, and Recreation Operations During the Covid-19 Crisis Webinar Panel April, 2020
"Enhancing the Level of Indoor Air Quality in Wellness Facilities" Club Spa and Fitness Association Webinar Moderator July 2020
"Past, Present and Future of the Fitness, Spa and Wellness Industry in Private Clubs" Roundtable at Club Spa and Fitness Association Annual Conference August 2021
"It's All About Engagement: Lessons from the Private Club Industry" IHRSA World Conference June 2022
"Club Wellness Spa and Fitness Trends" City of New York CMAA Chapter March 2023
"Ideas, Strategies and Technologies for Active Aging" CMAA Club Wellness Summit 2024
Featured In:
Chicago Flame Inferno: "Flames Swimmer Pursues his Olympic Dream" November 1997
Satelite Newspaper: "La Cita de Campeones" (The Summit of Champions) August 1998
University of Illinois Alumni Magazine "A Boy and his Olympic Dream" January 1999
UIC News: "UIC Swimmer to Compete in Prelude to Olympics" July 1999
Steve Harvey Show "Poi Fitness" August 2012
Golf & Country Club Magazine "Un Guerrero Aquatico" (An Aquatic Warrior) November 2014
FIBO Focus magazine "One on One with Luis Bracamonte" September 2019
FIBO Focus magazine "From Fitness to Wellness" March,2020
Let's Talk Management Podcast Ep. 28 "Optimism Drives Action" May, 020
Florida Spa & Wellness Association's Meet The Masters "A Virtual Learning Series" May 2020
Club Industry Healthcare and Fitness Report "A Luxury Club Shares What Is Working in the Wellness Network" July 2020
Honors:
"Sportsman of the Year" December 1995 Trujillo,Peru
"1er Encuentro de Campeones" (First Summit of Champions) 1998 Trujillo, Peru
"XIII Copa Nacional de Natacion 2014 Luis Eduardo Bracamonte Moreno" Trujillo, Peru
Quoted:
Club Management Magazine "10 Fresh Wellness Ideas" December 2018
Club Management Magazine "5 Hottest Trends in Fitness" July 2019
Club Management Magazine "Tech to the Rescue" June-May 2020
Club Management Magazine "Reshaping How We Get In Shape" July-August 2020
Club Mangement Magazine "Club Trends for 2023" February 2023
Brand Ambassador:
Lululemon 900 North Ave Bloomingdale in Chicago store 2008 to 2010 and summer 2011
Current Associations:
Club Management Association of America
Florida Club Management Association of America
National Strength & Conditioning Association
International SPA Association
Writing Experience:
Writes a weekly fitness and wellness column for the Ocean Reef Club Newspaper since October 2012
Previous Work:
Health & Tennis Club at Ocean Reef Club
Equinox
Spa at Trump Chicago
Chicago Fire FC
Crunch Fitness
Phenomenal Fitness
Cityfront Health Club
Unicus Fitness
University of Illinois-Chicago
Chicago Masters Swim Club
Well Fit Triathlon
Chicago Union League
Gorilla Sports
Wolfpack Swim Team
Evergreen Park Stingrays Swim Team
Independent Work:
Chicago Trainer
Kimerafitness
Kimerafire
Languages:
English
Spanish
Bracamonte Wellness Consulting provides tailored wellness solutions that blend hospitality, evidence-based fitness, and longevity science to elevate the health and performance of individuals, organizations, and private clubs. With decades of leadership experience in luxury wellness environments, Luis Bracamonte delivers consulting, education, and strategic programming that drives lasting impact.